Tony Beesley has got his MOJO Talkin’ Under the Influence of MOD

 I’ve invited TONY BEESLEY to tell you about his life-long love all things MOD – please welcome him.

The Swingin’ Sixties: the music and the fashions – drop in and find out about

 Days like Tomorrow Books (Tony Beesley)

Music Culture and Social History in Print.

Days like Tomorrow Books is an independent small publishing business set up by my wife, Vanessa, and myself – Tony Beesley. We publish our own book titles and also design and publish books by various authors; primarily within the themes of music-related culture and history.

We have published 8 books so far, the latest being ‘The Bigger Picture’ by Mod author Don Hughes, which is a visual and anecdotal chronicle of his experiences from the late 1950s to the end of the 60s. The book features rare and unseen photos, items of memorabilia, and posters from the period: an ideal gift for readers interested in Mod music and fashion but also social history. 

My latest book, also written and designed by me; ‘Mojo Talkin’ – Under the Influence of Mod,’ (2017), is a 514-page heavy hardback book which uniquely covers many aspects of Mod history.

Tony Beesley

The book includes extensive coverage of Mods on Film and TV, including DJs, record collecting, Mod literature, European influences, politics, female fashions, influences and attitudes, the connections with Punk – including soul music’s profound influence – the contemporary bands and 21st-century Mods … and much more. Hundreds of rare photos go with the in-depth narrative and include contributions from Mod people across the decades.

This book is a follow-up to the critically acclaimed worldwide selling volume ‘Sawdust Caesars: Original Mod Voices,’ which introduces a whole plethora of Mod related subjects. It is the first book to completely cover Mod from its very start to the present day and was approved and enjoyed by Paul Weller among others.

Mojo Talkin’ 

 Complementing the critically acclaimed ‘Sawdust Caesars: Original Mod Voices,’ it is a new and refreshing insight into the history of Mod 

With a core theme documenting Mod’s influence across a myriad of mediums, many of which have not been explored before, this book is a captivating and compelling study of the most relevant and influential youth-led phenomenon since the dawn of popular culture.

 Stylish, precise, intensely researched and as fast-paced, diverse and visual as the subject itself, ‘Mojo Talkin’ is the authentic voice of Mod evolving across the decades.

Press Reviews for Mojo Talkin’

“It’s a seriously captivating and insightful tome that explores a variety of subjects intertwined with the Mod scene from across over five decades.” (Scootering Magazine)

“An impressionistic portrait: Mojo Talkin’ does a fine job at trying to encapsulate the many facets of the movement. For those wanting to get into the real nitty-gritty of the scene, I doubt there’s anything more extensive and intensive than this.” (Shindig Magazine)

“Tony Beesley leaves no stone unturned over 500-plus pages; a truly exhaustive cataloguing of the fashions, fads, faces, music and mythology. The chapters on the depiction of mods in cinema, the movement’s links to US soul music, and the potentially woolly debate about the politics of Mod are especially enlightening. It’s an admirably complete project that probably weighs more than a Lambretta scooter.” (Terry Staunton: Record Collector magazine) 

“This book’s strength is its amphetamine-driven telling of the fast-paced – and enduring – nature of Mod. Mojo Talkin’ is a must-read Mod tome that will sit well upon the shelf of any neatly turned out Mod.” (Peter Jamachiak: Vive Le Rock magazine) 

“A testament to the broad church of Modernism.” (Neil Sheasby – Stone Foundation) 

“An invaluable resource of reference and historical relevance on the subject of Mod – Mojo Talkin’- Under the Influence of Mod, by Tony Beesley, is the essential read for Mods from all eras.” (Jayne Thomas: Mod & Soul website)

All our in-print book titles are available at the official website www.tonybeesleymodworld.co.uk

we offer author-signed editions along with a personal dedication service on request. 

The books are also available at Amazon  UK, eBay and available to order at most good book outlets.

 

Tony Beesley; writer, book designer and publisher.

I have always believed in the ‘Do it Yourself’ philosophy of punk! No-one is going to go ahead and do it for you; the odds are more than likely, stacked completely against you in the first place, and ambitions and aspirations are ideals seemingly way out-of-reach! Yet, the spirit of defying those odds and likewise confounding our detractors, challenging ourselves beyond our own endurance and simply getting up and giving it our best shot can be the way to achieve, regardless of the chances of success!

Initially, upon completing my first book manuscript, I tried to gain the attention and interest of a few publishing houses. Due to their disinterest, I decided that I was going to publish my books myself, kick-starting our fledgeling publishing company ‘Days like Tomorrow Books,’ in the process. In all perfect honesty, I knew very little – I was a child of the Zerox fanzine generation of writers, in fact, I had produced a couple of said Zines too – my knowledge of design, layout, and presentation was limited, to say the least. But, I was willing to learn, adapt, and push forward with an intense ardour and unrelenting drive to learn, to get my first book on a bookshelf.

Associates mocked me at times, few believed in me – my wife and sons aside – and those that did support me, I am sure, felt that I had way too much ambition for my own good; I can totally understand this. 2008 was a momentous learning process and I wrote, researched, interviewed, formatted, proofed (badly to begin with), designed and published a 1000 copies of my first book, ‘Our Generation’ in 2009. It sold quickly, was soon on the shelves of WH Smith, HMV and various other outlets; how I achieved this so quickly is beyond me. This book was followed by further print-runs and a succession of music culture themed book titles as I continued to steer my one-man publishing venture into new waters, often murky, and uncharted depths that threatened to swallow my idealistic aspirations in one tidal wave of corporate indifference.

Since those days the climate of bookselling has changed dramatically and the risks, obstacles, and challenges have increased in so many ways. Despite this, I have written, designed, and published eight book titles. My last three have included two epic-sized hardback volumes chronicling the many diverse influences of the Mod, Sawdust Caesars: Original Mod Voices & Mojo Talkin’Under the Influence of Mod.’ Comprising almost a 1000 pages between them, the two volumes cover a huge array of Mod-related themes; objective, thoroughly researched and accompanied by 100s of striking images from Mod’s late 1950s inception to the modern age;  the two books are vast in scope and ambition. I aim to keep these two books in print indefinitely, hoping that generations to come will use them as part of their reference points when reading about, or participating in Mod culture in person.

Our latest book, ‘The Bigger Picture,’ by Mod author, Don Hughes, is a visually impressive document of his days as a Mod during the 60s, but also including a plethora of 1950s and 60s memorabilia: photos, rare posters and paraphernalia. My wife, Vanessa, is now on board with our small independent publishing/writing business taking on promotion, accounts, and publicity etc.

This year has seen us publish our first book title by another author and next year will see a further two book titles by another author. Other book projects are also in progress and we move into a challenging and uncertain future of publishing with a keen eye for improvisation, ideas and the will to adapt; all in that original spirit of ‘anyone can have a go’ do-it-yourself idealism so prevalent in my punk years.

‘The future is unwritten,’ Joe Strummer of the Clash openly stated, and we, in our small but unique way, aim to endeavour to write at least a part of it.

To connect with Tony and his books:

All our in-print book titles are available at the official website www.tonybeesleymodworld.co.uk

2 Comments »

Please leave a reply and comment - your input is really appreciated. Thanks, Jane

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